Fortis, a leader in embedded payments and commerce technology, has officially announced support for Apple’s Tap to Pay on iPhone technology, a move which makes it possible for software providers to help their business customers seamlessly and securely accept in-person contactless payments through iOS apps.
According to certain reports, having Tap to Pay feature in the mix can basically allow businesses to accept all forms of contactless payments in person, including credit and debit cards, Apple Pay, and other digital wallets, thus doing away with the need for traditional card readers.
“Tap to Pay on iPhone is a major milestone in the evolution of commerce, eliminating hardware barriers and enabling businesses to accept payments anywhere with ease,” said Greg Cohen, CEO of Fortis. “By bringing this capability to our partners, we’re empowering software platforms to stay at the forefront of innovation—delivering best-in-class technology and seamless payment experiences to their customers.”
Talk about the whole value proposition on a slightly deeper level, we begin from how developers can come expecting to integrate the solution directly into their apps to support flexible contactless payments across mobile, service-based, and in-store environments. This they can do while simultaneously retaining full control over the user experience.
Next up, there is the prospect of mobility and flexibility, something which props up the solution as an ideal proponent for mobile professionals, field services, pop-ups, in-store line busting, and more.
Another detail worth a mention is rooted in the context of there being no requirement for extra hardware.
“For high-volume hospitality, every second counts. Tap to Pay on iPhone helps us speed up transactions and reduce friction at point of sale,” said Alex Broeker, CEO and Founder of Union, a leading POS and engagement platform powering the hospitality industry. “With support from Fortis, our clients can serve more guests, turn more tables, and boost revenue using only their iPhones—without adding hardware.”
Hold on, we still have a few bits left to unpack, considering we haven’t yet touched upon the platform’s focus on facilitating security and privacy. Here, it essentially leverages iPhone’s built-in features to protect business and customer data. More on the same would reveal how Apple does not store card numbers on the device or its servers, meaning merchants and customers can remain assured regarding the fact that their data stays secure at all times.
Rounding up highlights would be the prospect of omnichannel continuity. To achieve this particular objective, Fortis’ latest brainchild connects users, rather seamlessly, with the Fortis platform to unlock unified reporting, settlement, and reconciliation.
Fortis’ rise up the ranks stems from conceiving holistic and user-centric commerce experiences that seamlessly integrate within software workflow. Focused on flipping payment processing from cost center to strategic advantage, the company’s excellence in what it does can also be understood once you consider it is currently recognized as a leader in the $100 trillion B2B payments market.
“This launch reflects our continued investment in equipping developers with forward-thinking tools that drive innovation and scale,” said Kevin Shamoun, SVP of Product & Innovation at Fortis. “By supporting Tap to Pay on iPhone, we’re enabling our partners to deliver seamless point-of-sale experiences from field services to mobile operators to counter services that are fully embedded in their own branded environments.”
