Gong, the revenue AI company, has officially announced the launch of new platform tools that are all designed to provide revenue teams with new levels of automation, deep, actionable customer insights, and standardized knowledge sharing across the entire organization.
To understand the significance of such a development, we must acknowledge that, while today’s enterprise AI makes it possible for businesses to tailor the technology to effectively power business applications across their organization, the process for that is resource-intensive at the moment. You see, it requires developers to write the whole code which, one completed, then maps the right data to business systems.
In response, Gong brings forth a multi-solution bid to eliminate the need for code, and instead, rely on natural language instead of complex prompts.
Talk about the given solutions on a slightly deeper level, we begin from the one called AI Brief, which revenue teams can seamlessly leverage to define briefing templates depending on the information they need summarized and how.
More on the same would reveal how they can choose from predefined templates, such as AI Brief for Account Handoffs or AI Brief for Win-Loss Reports. If not that, they can also create custom templates by specifying, using natural language, the information they want summarized and in what way. This will be based on data captured throughout the account and deal history.
Such a solution should tread up a long distance in the context of helping those sellers who would otherwise have spend considerable time creating account briefs of inconsistent quality, causing poor account handoffs, missed revenue opportunities, and unhappy customers. In place of that, every seller can now generate high-quality briefs in under a minute to improve critical information sharing and deliver high-caliber customer experiences.
Next up, Gong will integrate automation to sales coaching with AI Scorecard Answers. Using these AI Scorecard Answers, enablement leaders can effectively create a scorecard before forming a prompt with Gong’s Ask Anything. Upon doing so, Gong will run the prompt on the call recording. Gong’s underlying AI technology also speeds the coaching process by automatically finding answers to questions and pre-populating suggested key points for the manager.
In essence, thanks to its knowhow of applying natural language prompts to calls, AI Scorecard Answers can save sales leaders the time traditionally spent on full call reviews. It can even, at the same time, provide efficient, accurate feedback for reps to act on.
“We know AI is already being used in revenue teams to make individuals more efficient and productive, but the opportunity ahead is using AI to systematize best practices tops-down across the organization,” said Eilon Reshef, co-founder and Chief Product Officer at Gong. “To drive value from this organization-level approach, teams need to be able to take a degree of customization over the solutions they implement so that the solutions deliver specific, targeted, enterprise-grade results.”
Then, there is an assortment of new Revenue Analytics capabilities that empower operations teams to zero in on metrics and then create dashboards which can visualize progress against those metrics within Gong. The idea behind that is to bestow sales leaders and their teams with a single source of truth from which to manage their pipeline, forecast accurately, and deliver more reliable revenue.
An example relaying this mechanism is rooted in how particularly the pipeline analytics can bring insights that previously had to be uncovered through CRM, business intelligence tools, or spreadsheets, directly into pipeline-building workflows.
Joining that would be a solution called Gong Anywhere, which puts rich conversation data and AI-powered insights right in the pockets where reps actually work. This can help users combat the significant productivity drain and knowledge gap birthed by siloed CRM and email systems. A practical representation of that would be the solution’s promise to bring Gong AI directly into sellers’ Gmail inboxes and Salesforce, eliminating the need to toggle between apps, while simultaneously providing instant insights and context to enable personalization for high-quality outreach.
In case that wasn’t enough, soon enough, sellers can also expect to access these capabilities within their Microsoft Outlook workflows.
