Aurus, Inc., a leading provider of payment processing solutions, has officially announced integration with Early Warning Services, LLC to integrate the latter’s new online checkout solution, Paze SM, into its own payment platform. Understood to be comprehensive and user-friendly online checkout solution that meets the needs of consumers when shopping online, Paze SM effectively combines customer’s eligible debit and credit cards into a single digital wallet. More on the same would reveal how Paze transactions are tokenized, bringing added security to transactions because the actual card number is not shared with merchants. Furthermore, the stated solution leverages an intuitive interface to empower consumers in the context of conveniently navigating the online checkout process. Talk about the results on a slightly deeper level, we begin from the very promise of a simplified checkout. This promise refers to an ability on Paze SN’s part to provide a mechanism which ensures smooth transactions without mandating the user, at any point whatsoever, to punch in their full card numbers or a even their Paze username and password. The idea behind such a mechanism is so to significantly cut back on all the potential errors, as well as on the number of abandoned shopping carts. Next up, we must get into the fact that Paze brings to you an uninterrupted access of more than 150 million cards. This involves all those eligible credit and debit cards from participating banks and credit unions that will be available for users to let them transact with Paze- authorized merchants at the time of general availability launch.
“With online shopper expectations higher than ever, Paze offers convenient option purchasing and provides a streamlined checkout process for eligible customers,” said Rishi Soni, vice president of Client Relations, at Aurus, Inc., the unified payments platform provider. “We are confident that by enabling Paze acceptance for retailers using our platform, we’re continuing to enhance the e-commerce experience with easy and embedded options to purchase without sacrificing security or service.”
Another detail worth a mention regarding Paze would be the opportunity it brings to join the supposed future of online retail. Like we briefly touch upon, by removing all the bottlenecks from the current checkout fabric, Paze will take us towards a future where conversion rates are much higher, and therefore, indicate far better commercial prospects than what we have seen so far.
Markedly enough, with the integration set for wider rollout, Wakefern Food Corp., the nation’s largest retailer-owned cooperative, has become one of the first retailers to use the Aurus’ Paze-backed platform and offer its online shoppers a quick and convenient checkout option. Hence, the technological setup is now available at Wakefern’s supermarket banners, ShopRite and The Fresh Grocer locations, that collectively serve millions of customers each week throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware, and Maryland.
Founded in 2008, Aurus’ rise to prominence stems from offering a variety of unified commerce platforms for businesses of all sizes. These platforms include in-store, digital wallets, and online payment processing etc. Furthermore, the company’s popularity is also rooted in its omni-commerce payment platform which can accept myriad payment types, such as all leading credit card brands, private-label credit cards, and gift cards. Not just that, alongside ACH payment services and digital wallets, the versatile platform even supports Buy Now, Pay Later (BNPL) payments, crypto-currency, and industry-specific payment options such as Fleet, FSA, and EBT for food stamps and/or cash benefits.
“Paze provides merchants and their customers a better online checkout experience,” said Catherine Murchie, head of operations for Paze SN. “By including Paze as an online checkout option, Wakefern Food Corp. supermarkets can optimize e-commerce payments and make online purchases even easier for their customers.”
