Generating Comprehensive Insights to Drive Stablecoin Adoption at Scale

Orbital, a multi-licensed leader in traditional and blockchain-based payment solutions, has officially announced the launch of Stablecoin Payments Dashboard, which happens to be a first-of-its-kind tool capable of providing unprecedented insights into stablecoin payment trends across innovative metrics.

To understand the significance of such a development, we must acknowledge the recent growth in payment use cases, ranging from peer-to-peer transactions and online merchant payments to cross-border B2B payments and corporate treasury solutions.

In response, Orbital addresses what would be a critical need for comprehensive data to quantify their adoption for consumer-sized payments. More on the same would reveal how the Stablecoin Payments Dashboard offers a novel view into stablecoin consumer payment trends.

These trends include continued growth across market cycles. You see, adoption of stablecoins for consumer payments has steadily increased in recent times. This indicates resilience through crypto market fluctuations and a strong product-market fit for payments.

The next trend in line would be of token dominance. Here, Tether’s USDT leads with over 90% of stablecoin transactions for consumer payments.

Moving on, we now must touch upon the wider market’s blockchain preferences. Around this particular area, TRON happens to be the market leader, as it holds more than 44% market share at the moment. Following that up would be Binance Smart Chain (37%), Polygon (4.5%), and Solana (3.3%), whereas on the other hand, all other blockchains combined make up the remaining 11% slice.

As for payment wallets, customers have shown to overwhelmingly favor making stablecoin payments from exchange accounts (66% share) rather than self-hosted wallets (34% share). This space is, by and large, led by Binance, with OKX playing the role of runner up. Beyond that, there is a very long tail of exchanges with tiny market share.

“Stablecoins are transforming global commerce, but businesses lack clarity on how to leverage them effectively for consumer payments,” said Luke Wingfield Digby, Co-Founder of Orbital and head of the company’s dedicated research team. “Our new dashboard fills this gap, providing actionable insights on which tokens, blockchains, and exchanges are driving consumer adoption in this fast-evolving space.”

Among other things, we ought to mention how Orbital Stablecoin Payments Dashboard tracks stablecoin adoption for the “payments” use case by analyzing consumer-size transactions (up to $10,000). This it does in collaboration with blockchain analytics leader, Artemis.xyz, who enables the dashboard to focus on filtering out unrelated activity like DeFi and speculative trades, ensuring accurate insights into payment trends.

From a more actionable standpoint, the new dashboard can be expected to empower businesses to access the intelligence they need in the context of deciding which tokens and blockchains to support for accepting crypto and moving money cross-border. Such a setup, like you can guess, should go a long distance to keep them at the forefront of consumer payment stablecoin adoption trends.

Not just that, the dashboard will also generate insights into consumer behaviour to let businesses adapt their payment strategies for a rapidly evolving digital payments landscape.

Founded in 2017, Orbital’s rise up the ranks stems from helping users transition from traditional blockchain payment solutions to today’s, advanced and more intelligent versions of the same. The company’s solutions, at the moment, are geared towards providing multi-currency accounts, powerful international payments and FX, digital asset vaults, trading and liquidity, as well as crypto-commerce C2B payments. Making this all the more impressive is how Orbital provides the given package of services through one exclusive platform.

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